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Drexel’s LeBow College of Business Executive Speaker Series

May 16th, 2007 by admin

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On May 16th Jeanne DiFrancesco, Principal, will present as inaugural Executive Speaker for Drexel’s LeBow College of Business Executive Speaker Series.

Time: 6:30pm
Location: Great Valley Campus

Valuing Human Capital:Cost-cutting in the Cross Hairs. The New Corporate Liability.
Large scale cost cutting is making the headlines as companies from Ford to Pfizer to PennDOT are imposing cut backs and administering layoffs. Join Jeanne DiFrancesco for a unique and exciting exploration that clarifies the distinction between costs and real investments in the tangible and intangible assets that comprise the capabilities of an enterprise. Explore the weaknesses in financial accounting’s ability to handle intangible assets (human capital, technology, brands, channels) and how this leads to disastrous cost cutting. Gain the insight to improve your business’s results without destroying essential capabilities.

 

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