Market Positioning

Market Positioning is essential to the understanding of how and where a business creates value. By discovering the areas where an organization’s market opportunities intersect the organization’s capabilities, clients are better able to identify the market space into which offerings (products and services) are best positioned. The future positioning is determined by trending the market and establishes the requirements for the organizational capability shift. This provides a transformation trajectory for the organization’s offerings and capabilities — a clear, actionable business strategy.

To learn more about how ProOrbis applies the framework to real-world situations see our Consulting Approach.


The ProOrbis® Method

The foundation for all ProOrbis work is the break-through strategic Framework and analytic techniques that redefine management science.

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Analytics Applications

ProOrbis® Analytics Applications are deployed in a wide variety of tools designed to support more intelligent decision-making.

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